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Rich Farley

Director of Human Performance & Risk Management 

Rich Farley is a highly accomplished Human Performance and Risk Management Coach with a distinguished career in the United States Air Force and a proven track record in helping organizations reach their peak performance while ensuring safety. With a passion for unlocking human potential, Rich currently serves as the Director of Human Performance Optimization at Fantail Services, where he leads initiatives to improve safety, productivity, leadership, and profitability.

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Empowering Organizations for High Performance and Safety Industry

Military Career:

A highly accomplished veteran, Rich Farley served in the United States Air Force for 27 years, contributing to combat rescue operations and special operations as a Special Missions Aviator. He later transitioned to the role of Bio-Medical Science Officer, specializing in Aerospace and Operational Physiology. Rich's military experience encompasses leadership in High Reliability/High-Risk operations, Risk Management/Analysis, Human and Organizational Performance optimization, and Human Factors analysis.

Academic Experience:

As an esteemed adjunct professor at Embry-Riddle Aeronautical University for over 8 years, Rich has shared his expertise in the field of Human Performance. He has taught courses at both the undergraduate and graduate levels, guiding students in understanding and applying the principles of Human Factors. Additionally, Rich has served as the Principal Human Factors Consultant for various military and commercial Class-A Aviation and Occupational mishaps, providing invaluable insights and recommendations.

Professional Achievements:

Rich holds a Master of Science degree in Aviation Human Factors, equipping him with a deep understanding of the factors influencing human performance in aviation settings. He also possesses a Bachelor of Science degree in Instructional Systems Design and Workforce Development. With over 2300 flight hours in both rotary wing (rescue/special operations) and fixed-wing (fighter) aircraft, Rich's practical experience further enhances his expertise. He is highly regarded for his deliberate development of individuals and organizations, consistently fostering growth and excellence.


As the Director of Human Performance and Risk Management programs at Fantail Services, Rich Farley brings a wealth of experience and knowledge to empower organizations for optimal performance and safety. With his extensive military background, academic achievements, and a reputation for developing both people and organizations, Rich is a valuable asset in helping clients achieve excellence. His passion for human performance optimization and risk management drives his commitment to making a positive impact in the field.

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Have a question?

Hi there! This is Rich, and I'm excited to connect with you. I'm always looking to meet new people from various industries, and I believe there's incredible potential for business growth and leadership development right now.

Would you like to chat with me about your business goals and explore training and development opportunities? Let's connect!

(210) 998-5799

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